Privacy Policy

Last updated: October 7, 2026

This Privacy Policy explains how DCE GLOBAL CO., LTD handles information when merchants install and use our Shopify applications, including Fitpro Meta Pixel & CAPI.

Information we process

Depending on the features used, the App may process:

• Shopify store domain and store identifiers
• App and Meta Pixel configuration
• Storefront and checkout event information
• Product and variant identifiers
• Event IDs, timestamps, URLs, and delivery status
• Technical diagnostic and error information
• Meta business and advertising account identifiers authorized by the merchant
• Meta campaign, ad set, and advertising asset information
• Advertising performance data, including spend, impressions, clicks, CTR, CPM, CPC, conversions, and conversion values

The App Store version does not require customer names, email addresses, phone numbers, or postal addresses for its core functionality.

How information is used

• Deliver conversion events configured by the merchant
• Operate Shopify Web Pixel and server-side tracking functionality
• Map Shopify product identifiers to advertising platform content IDs
• Display event logs and diagnostics
• Detect errors and troubleshoot integrations
• Maintain the security and reliability of the service
• Retrieve Meta advertising accounts and assets authorized by the merchant
• Provide advertising performance analytics and reporting
• Calculate and display performance metrics such as ROAS and conversion-related metrics

Third-party platforms

When a merchant enables an integration, relevant event information may be transmitted to the selected third-party platform, including Meta Platforms. Those providers process information according to their own terms and policies.

Meta Platform Data

When a merchant connects their Meta account, the App may receive information from Meta that the merchant has authorized the App to access. This may include Meta business and advertising account identifiers, campaign and ad set information, advertising asset information, and advertising performance data.

We use this information to provide Meta advertising analytics and reporting features within the App, including campaign and ad set performance reporting and metrics such as spend, impressions, clicks, CTR, CPM, CPC, conversions, conversion values, and ROAS.

The App only accesses Meta business and advertising data that the authenticated merchant is authorized to access. Meta Platform Data is used only to provide merchant-requested features and is not used to access advertising accounts or business assets belonging to unrelated users or businesses.

Information sharing

We do not sell merchant or customer personal information. Information is shared only as necessary to operate the App and provide merchant-requested integrations.

Data retention

Configuration and operational information is retained only as long as reasonably necessary to provide the service, diagnose issues, maintain security, and comply with legal obligations.

App uninstallation

When an App is uninstalled, Shopify access is revoked. Information no longer required for legitimate operational or legal purposes may be deleted or anonymized.

Contact

DCE GLOBAL CO., LTD
support@fitwearpro.co